Hub 2011 Programming Campaign
The Hub gave us the assignment to create billboards promoting their programming in clever, creative ways for all of 2011. We set out to push the envelope by creating provoking, eye-catching billboards...
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Frozen Planet Launch Campaign Case Study
Assignment Create a multi-platform marketing campaign for Discovery’s blue-chip documentary series “Frozen Planet” by leveraging the equity of its predecessors, “Planet Earth” and “Life.” Tell the...
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Time Warner Cable Sportsnet & Deportes Launch Campaign
Assignment Create an on-air, digital, and OOH marketing campaign for Time Warner Cable Sportsnet & Time Warner Cable Deportes – the new home of the Lakers, Galaxy, and Sparks. What You Saw A :30...
View ArticleWindows 8/ABC Brand Integration
On the day Windows 8 launched – October 26th – Microsoft conducted a huge media buy to develop brand integration campaigns across all American broadcast networks. We teamed up with Liquid Thread to...
View ArticleGolf Channel 2012 Image Campaign
Recently crowned “America’s fastest growing television network” and coming off of their best Q3 to date, Golf Channel came to Troika to capitalize on their buzz and deliver and image campaign that...
View ArticleUniMás Launch Campaign
To announce the rebrand of TeleFutura to UniMás, we created a multiplatform campaign that consisted of a brand spots, print ads, and digital billboards, wallscapes, bus wraps, and posters throughout...
View ArticleABC Dancing with the Stars Season 18 Launch
Season 18 of Dancing with the Stars reinvents the show completely, allowing viewers to switch coaches and dancers throughout the season. To deliver on this unexpected twist, we developed the promo...
View ArticleCNN Go There
Troika partnered with CNN to launch an international brand campaign anchored in the core truths that CNN confronts the subjects nobody else does, goes where nobody else will, and takes viewers to a...
View ArticleHulu Fall Campaign
Troika partnered with Hulu to develop a new brand platform, “For the Love of TV,” launching with a 360 integrated Fall campaign. The campaign introduces the Hulu Guru, a brand advocate who embodies the...
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KCRW Brand Campaign
Assignment KCRW and Troika teamed up once again to extend the reach of 2013′s successful KCRW Brand Refresh and “We’re in the Air” Brand Campaign with a new “For the Curious” Los Angeles outdoor and...
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